Snappa built its reputation on being the fastest way to make graphics without design skills. And honestly, for blog headers, ad banners, and social media posts, it delivers on that promise. The interface is clean, the templates are decent, and you can knock out a Facebook ad in under five minutes.
But here's the thing: product catalogs are a completely different beast.
A catalog isn't a single graphic. It's a structured, multi-page document with consistent layouts, product data, pricing, variant information, and often dozens (or hundreds) of products. Snappa simply wasn't built for this, and trying to force it into that role leads to frustration.
Where Snappa Falls Short for Catalogs
I don't want to bash Snappa—it does what it does well. But for catalog creation, there are specific limitations that matter:
- Single-page only. Snappa creates one graphic at a time. There's no concept of a multi-page document, which makes catalog creation essentially impossible without some hacky workarounds.
- No data fields. You can't create a template with placeholder fields for product name, price, SKU, etc. and then populate them from a data source.
- Limited export options. You get PNG, JPG, or PDF of a single page. No multi-page PDF export, no print-ready output.
- No table support. Product catalogs almost always need tables—for variants, for pricing tiers, for specifications. Snappa doesn't have table tools.
- No reusable page layouts. In a catalog, you want to define a layout once and then populate it across many pages. Snappa doesn't support this workflow.
What to Look for in a Catalog Tool
Before jumping into alternatives, it helps to know what actually makes a tool good for product catalogs. After going through this process myself, here's my checklist:
- Multi-page support with consistent page layouts
- Product data integration—ideally pulling directly from your store
- Automatic variant handling—tables, grids, or grouped layouts
- PDF export that's optimized for print or digital distribution
- Easy updating—when prices or inventory change, the catalog should update without a full rebuild
- Template reuse—design once, apply to many products
The Best Alternatives
Piktochart
Piktochart started as an infographic tool and has grown into a broader visual content platform. They added multi-page document support a while back, which puts them ahead of Snappa for catalog-like content.
The report and presentation templates can be adapted for catalogs, and the editor handles longer documents reasonably well. However, like Snappa, there's no product data integration. You're manually placing images and typing product details.
Piktochart works if you're making a small catalog (under 20 pages) and don't need to update it frequently. For anything bigger, the manual work becomes unsustainable.
Visme
Visme positions itself as the "business" alternative to Canva and Snappa. It handles multi-page documents, has better data visualization tools, and offers more control over layout grids.
For catalogs, the key advantage is table creation and data import from spreadsheets. You can build a comparison table or pricing grid without losing your mind. The templates are more polished for print materials.
The downsides: it's pricier than Snappa, the learning curve is steeper, and you still don't get direct ecommerce platform integration. If you have 500 products to catalog, you're still doing a lot of manual work.
Catalog Machine
This one's more niche—Catalog Machine is specifically built for creating product catalogs. You can import products from a CSV or connect to some ecommerce platforms. The editor is catalog-focused, with product grids, pricing layouts, and multi-page templates.
The trade-off is that the design flexibility is more limited than Snappa or Canva. The templates look professional but you're constrained in how much you can customize. It's also not the most modern-looking tool—the interface feels a bit dated compared to newer options.
EasyCatalogs
If you're on Shopify, EasyCatalogs solves the catalog problem in a way that general design tools simply can't. Instead of starting from a blank canvas and manually adding products, you import your Shopify products—complete with images, prices, variants, SKUs, and metafields—directly into the catalog.
The difference in workflow is night and day. Pick a template, select which products or collections to include, customize the layout, and generate a PDF. If prices change next month, sync the catalog in one click. Need a wholesale order form? It's built in. Want an interactive flipbook? Toggle it on.
It's not a general-purpose design tool, and that's the point. It does one thing—product catalogs—and it does it really well.
Comparison at a Glance
| Feature | Snappa | Piktochart | Visme | EasyCatalogs |
|---|---|---|---|---|
| Multi-page documents | No | Yes | Yes | Yes |
| Product data import | No | No | CSV | Shopify sync |
| Variant tables | No | Manual | Manual | Automatic |
| Wholesale order forms | No | No | No | Built-in |
| 1-click sync/update | No | No | No | Yes |
| Catalog-specific templates | No | Few | Some | 100+ |
Bottom Line
Snappa is a solid tool for quick graphics. If you need a YouTube thumbnail or a LinkedIn banner, use it. No reason to switch.
But for product catalogs, you need a tool built for that specific job. General design tools will always require too much manual work, and the results will never have the data accuracy and professional structure that buyers expect.
If your store is on Shopify, give EasyCatalogs a try. The free plan lets you build unlimited products and pages, so you can see the difference before spending anything.
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